Fierce Gaming: Your Multiplatform Head Quarters

Home

*E3 News*

News Archive

Xbox

Xbox 360

Gamecube

Playstation 2

Screenshots

Become Staff

Contact

Gamecube

Xbox

Playstation 2

PSP

Xbox 360

Playstation 2

GBA

Xbox 360

Xbox

Gamecube

Chatroom

Store

Forums

E3-Atari Unveils Groundbreaking GamersFirst Program
05-11-2006 23:13
Nick

NEW YORK, NY – May 10, 2006 – Atari, Inc. (Nasdaq: ATAR), one of the world’s most recognized brands and leading third-party video game publisher, today announced one of the industry’s most aggressive pricing programs, GamersFirst (http://us.atari.com/gamersfirst). The two-fold, consumer-oriented program will begin on June 1st at participating retailers and will include a new price point of $19.99 on all existing console titles for PlayStation®2 computer entertainment system, Xbox video game and entertainment system from Microsoft, Nintendo GameCube™, and Game Boy® Advance as well as all existing Windows titles (excluding the recently launched Dungeons & Dragons Online). Additionally, all Windows titles included in the program will be available for immediate download at Valve and Direct2Drive, also for $19.99. Titles offered in the on-going GamersFirst program include fan favorites such as Dragon Ball Z®: Budokai Tenkaichi, Driver: Parallel Lines, Marc Ecko’s Getting Up: Contents Under Pressure, and the award-winning Indigo Prophecy.

“Atari is committed to providing great gaming experiences to the largest possible audience,” said Atari, Inc. Chief Executive Officer Bruno Bonnell. “With our GamersFirst program, Atari is taking another step forward to make our unique catalogue of games more accessible to everyone. We are proud to announce our unique GamersFirst $19.99 program and reaffirm our commitment to consumers.”

For more information about GamersFirst, please visit http://us.atari.com/gamersfirst.

AboutAtari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre-defining franchises such as DRIVER™, The Matrix™ (Enter The Matrix and The Matrix: Path of Neo), and Test Drive®; and mass-market and children’s franchises such as Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, and Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.